When you start your campaign, you need to know exactly what you hope to get out of it. Ask yourself, would you like to increase your brand awareness locally, in a few specific areas or nationwide? Clear goals will allow you to design a targeted and successful branding campaign.
It is known that Google Ads are an effective way to drive traffic to a website and it also has a huge impact on branding. If your brand appears very prominently, it is likely that it is most strongly associated with the actively south-after product or service.
Once you know the basics of Google Ads you can try running a campaign on the Google Display Network, as they reach a larger audience that doesn't always give direct research about what you offer but it does represent potential customers for other reasons. For example, they may have recently visited websites related to your business, or have visited your site in the past. This broad, but relevant research is what makes the power of the Display network to build your brand image. Because you can operate ads with colourful images, or multimedia ads, with videos or animations, you can get more attention and share your brand personality in the blink of an eye. Find out more about how to improve your brand awareness online through the Display Network.
From your online advertising to taglines in your store, how you talk about your brand should be consistent wherever it appears.
When you start writing your ad, ask yourself, "What are the qualities that define my business?" Try to assign three or four adjectives that you think describe your brand, and use them regularly in your online advertising. For example, if you run a small bicycle repair shop, you might describe your business as:
This show suggestions based on the searcher's location, meaning that when someone searches for locations nearby them on google maps it will show your business nearby them.
This allows your business to show ads to users while they are driving past your business. So if someone is driving to get food a petrol station ad will pop up to let the driver know they fill up petrol on their way.