SEO stands for Search Engine Optimization, If you invest time and people in improving your website's SEO, you are investing in its organic (free) ranking. SEO is, in practice, a set of techniques that seek to keep the content of your website attractive and facilitated for indexing (serving) on ??the internet.
When looking to optimize SEO, what you should keep in mind is that search engines try to place as first links the sites that offer the best experience for the customer. It's no use, therefore, prioritizing the tips below if they make your text difficult to understand, as the search engine will put your site down. Therefore, make the necessary changes keeping in mind a light and fluid text, which brings the information requested by the user and adds knowledge for him.
One of the basic rules for good organic site ranking is that it is constantly updated. This means that new information on existing pages must always be added, as well as new pages.
Blogs are frequently used (even in e-commerces) as they help to bring quality content related to the product sold and can often be the gateway to e-commerce customers. Still using the example of the sale of a bowler hat, you can, for example, create an article for the blog telling about the evolution of the bowler hat over the years, in Brazilian fashion, or what prints are on the rise in this model of hat. The subject depends on what is most attractive to your customers.
Another important point is to invest in the individual pages of each product. SEO is not a one-time thing on a website and that's it. It must be constantly updated and fed, on every page.
Below, check out some SEO tweaks you can make to your site pages today:
Keep an eye on the number of times your keyword is repeated in the product or blog text.
The word for which you want to appear at the top of the search engine must be present in the title of the text and sometimes also in the body of the text, after all it must be the main subject. But be careful, don't overdo it! Seekers don't like excesses.
Pay attention to the image size.
If the text image is too large, the site may take a while to load and the SEO rating may go down. The speed of the site is also considered when ranking among the options by search engines. In addition, we must also take into account the Text Alt – the alternative text of the image. It should be a brief description as to what the image is.
Also pay attention to transition words – words that link one paragraph to another. Your presence in the texts is very important.
Expressions such as "in the same way", "as well as", "however", "then", "soon after", "immediately", "so too", "as well", finally", "above all", “as a result” and many others are expressions that link sentences and paragraphs to each other within the text, bringing fluidity to it. Check the Conexorama website for some key expressions that can help you.
Always try to write short sentences and avoid long sentences;
write full articles
Google, for example, considers that the larger the article, the more information about the main topic of the text it contains and thus, the more complete the information for the user. Therefore, invest time and search for references to the text, in order to make it rich in content and quality.
Keeping your SEO up to date brings advantages to your customers, who access good pages, learn from your content and for you, who become better known in the market and can also effect new sales to these customers.