Online Marketing and Google Ads – the two go hand in hand
when a potential customer is looking for a product, service, promotion, or anything from anywhere in the world, they will likely Google it. This customer is looking for you, and Ads can find you. For any type and size of business, Google Ads can be an extremely successful tool to drive traffic, market your product, and ultimately increase your sales. In this article, I'm going to show you 5 reasons why your business can benefit from Google Ads.
1. Google Ads allows you to reach your customer when they search for your service, no matter what.
Any business, regardless of size, wants to be found on the first page of Google. Being seen by customers at the exact moment they are looking for your information, products, services, business or location is very profitable and that is intentional marketing (marketing based on someone who wants to find your products). With Google Ads, you can deliver your message to your audience exactly when they are looking for your specific product, service or offers.
2. Google Ads allows you to reliably reach your customer.
Google Ads provides location targeting options. So if you have a local business, (like a neighborhood restaurant), a regional business, or even an e-commerce site (with, say, in-country transportation restrictions), you can turn on Geo-Location to be seen. by your consumer in the desired region. And so you are not wasting advertising money to those consumers who are not in your area.
3. Google Ads allows you to show your location to people searching for information on Google.
By using Google My Business in conjunction with Google AdWs, you can show a map of your store, business with your ads.
The easier you can get customers to find you, the more likely they are to come to you.
4. Google Ads allows you to show your contact information.
You've probably seen ad extensions on Google ads, but you might not know how they work. Ad extensions allow companies like yours to enhance their ads on Google Ads with phone numbers, addresses, app downloads, website landing page links, reviews, and more. They appear in blue and appear right below your ad description. By including more contact information in your ads, ad extensions make it easier for your potential customer to connect with you. If you have a restaurant, for example, you can show the location address and include links to specific menu pages, offers, and other specific landing pages on your website.
5. Google Ads allows you to get highly specific searches.
Keywords, keywords, keywords. That's what Google Ads is known for. The more targeted your keywords (and key phrases), the better Google will rank your ad. You will also reach many consumers who want exactly what you have to offer. Here is an example of suggested keywords from an ad for a shoe store:
Use the opportunity to think like your customer, and choose the words they're looking for. You can set up different keywords for each of your ad group campaigns. And you can change your words at any time to keep optimizing your campaign.