Through marketing on social media your company has identity, success and guaranteed leads.

Without a doubt, at the moment, social media is one of the main brand engagement actions.

The updates made to them lead to targeted searches which generate more and more traffic to search engines, mainly on Google and more than 70% of adults who use the internet also use a social network.

If your company hasn't entered this “world” with strategies and actions in Social Media because you think it's a trend, or it's silly, that it's a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media reaches more people

What other marketing medium could reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month?

No other resource has the potential to reach so many people with the ability to reach the exact audience that fits your business. In addition, consistent activity on major social sites which can reach far more people than marketing letters or email, print ads, flyers or even commercials today

2. Social Media is more accessible and much more effective

When print media, newspapers and magazines were the most effective means of advertising to reach people in a given area, it was quite expensive and remains so.

Social Media Advertising is a drop in the bucket compared to traditional markets. A well done Facebook ad, segment, planned by an expert, brings great return with potential customers for your company.

3. Social media generate increased website traffic and thus greater visibility

Of course, advertising is designed to make sales. The expected result of any advertising campaign is increased sales. However, what most businesses don't understand is that advertising is a vehicle to get people to realize that your business is wanted, estimable and get them into your store or on your website. And there you will close the deal and make the sale.

4. Social Media creates a better customer experience

Customers expect your business to be using social media and demand your attention when they need it and want it. It is imperative that you be active in the media and available to answer questions, respond to comments and thank them for their comments.

All of this is important, I would say strategic and the foundation of your business today.

5. Customers want, and need, your business must be on total on Social Media

71% of consumers have a better perception of brands when they see positive comments about it on Digital, even more so on social media. 93% of consumers are researching social media before making a purchase decision.

The numbers speak for themselves, customers want your business to be on, consumers want to see if your business is consistent and active with social media.

6. Social Media is where your customers are

Nearly 3/4 of adults online use social media;

People are using social media to watch TV, connect with friends and family, search and shop.

74% of consumers trust social media for more information or comments about the products/services they want to buy.

50% of consumers made a purchase based on a recommendation made on Social Media.