What is YouTube SEO?

Search engine optimization is the process of increasing both quality and quantity of website traffic. YouTube SEO involves optimizing your playlists, description, your channel and videos themselves.

How to optimize videos for YouTube search?

Rename your video file using target keyword:

You can use an SEO tool to identify keywords you would like to your videos to focus on. For example, if your video is named ‘’house painting tips’’ your video file name would be ‘’house-painting-tips’’.

Insert your keyword naturally in the video title:

When you search for videos the first thing your eyes catch is the title, which is what determines whether the viewer will watch you video, so your title should be understandable and clear.

Optimize you video description:

According to Google your video description has a limit of 1000 characters, you can use all of that space but remember that the viewer came here to watch a video, not read an essay. You can use the first 100 characters to put your important information. For optimizing the video, you can add a transcript for viewers who have to watch it no volume.

Categorize your video:

When you upload your video you can categorize your video in advanced settings, this is another way you can group your videos with other similar content on YouTube.

YouTube SEO tools.

Ahrefs keywords explorer:

This allows you to monitor a website ranking and estimate the organic traffic you would get from each keyword, and you can use these keywords for your content. Ahrefs keywords explorer gives you updates on keywords monthly.


Canva is mainly used for designing cards, photos, logos and more but in fact it can be used as a thumbnail creator for YouTube videos.


Allows you to find popular keywords for which content to create and then organize them in groups.


This is an all-in-one video platform that allows you to manage the production and optimization of your YouTube content.

Why should a business use YouTube SEO?

Using YouTube SEO is a great way to promote a business as many people use YouTube and this is a platform that is growing tremendously and whether you use YouTube as a platform for your own channel or you use it as a way to promote your business through ads it is a great platform to use.