We started the list with this marketing that we love so much! Digital Marketing are the strategies carried out in the online environment, which include Content Marketing, Social Networks and Search
Offline Marketing (or Traditional Marketing) involves all actions outside the internet, such as newspaper advertisements, distribution of gifts and telemarketing
Take a look at the examples we've cited in Offline Marketing. In all of them, the brand goes after the consumer with an ad, a conversation, or a call. That's what Outbound Marketing is: an active approach by companies to gain new customers.
In contrast to Outbound, Inbound Marketing gains strength. Instead of invading people's routine, Inbound uses strategies to attract the consumer with content relevant to him and then convert him into a customer.
One of them is Content Marketing, which consists of offering content that is relevant and valuable to the persona, in order to engage them throughout their purchase journey and generate a positive perception of the brand.
Numbers are the greatest allies of Performance Marketing. In this aspect of marketing, the planning, execution and evaluation of a campaign are based on data, in order to support decisions, optimize investments and generate better results.
Email Marketing is an essential Digital Marketing tool. Sending content and offers by e-mail serves to get closer to the consumer, direct them to the website and guide them along their shopping journey.